Our Story
The Birth of MagicWire
MagicWire® is a leading Made in Italy brand. It was born in the Rancangelo company in Trissino (VI) from an innovative idea by Pietro Rancan, an expert designer and owner of the goldsmith jewelry business. Together with his daughters, he creates and manufactures multiple collections with one clear purpose: making high-end jewelry accessible to anyone, without ever compromising the uniqueness of each piece — thanks to continuous investment in avant-garde research and design. MagicWire® is the brand that revolutionized the concept of jewelry by combining stylistic and manufacturing know-how with Italy’s great and renowned jewelry tradition.
What Drives Us
Developing a successful new product is one of the most exciting and motivating experiences a company can have. MagicWire® emphasizes research and culture in the world of metal, alongside the diligent study of shape memory applied to the jewelry sector.
The Spark of Innovation
Innovative techniques and processes are combined with the search for a unique style and design dedicated to those who want to express their identity through a set of strongly pliable and harmonious jewels. These pieces can be worn differently every day. Exceptionally lightweight, supremely comfortable, modern in impact, hypoallergenic, and never-ending.
Shape Memory Magic
MagicWire® jewelry is designed with our signature shape memory feature. This allows you to effortlessly reshape each piece by hand into countless new looks. Twist it, wrap it, bend it, or layer it differently every day — the same necklace can become a sleek choker one moment and a bold layered statement the next. It holds its new shape beautifully while remaining incredibly lightweight, comfortable, and durable. With MagicWire®, your jewelry adapts to your mood, your outfit, and your inspiration — putting you in complete control of your look every single time you wear it.
The Way We Think
MagicWire® combines the different nuances of feminine identity in a wide range of handmade jewels made with accurate goldsmithing techniques, workmanship, and meticulous finishing. Technology makes it possible to create shapes once thought impossible — sinuous, fierce, and flexible. Our jewels have strong impact and extreme modernity, yet remain exceptionally comfortable, hypoallergenic, and timeless. We set no limits to design. We offer contemporary and innovative proposals — masterpieces of style in which the ultimate artist is you.
Where We Are From
Lightweight, comfortable jewels, endowed with an innate spirit of prominence, lead to new destinations in the search for harmony between confidence, joy, glamour, and complicity. Necklaces, bracelets, rings, and earrings reflect a fresh and casual character that evokes a sophisticated atmosphere full of authentic and unmistakable Made in Italy values.
Our Commitment
We are committed to upholding the highest standards of quality, both socially and environmentally. MagicWire® is a proud member of the Responsible Jewellery Council (RJC).
The Magic That Reaches You
Today, MagicWire® is the true protagonist in the worldwide distribution of an exceptionally wide range of models characterized by shape memory. Over the years, the unbeatable combination of quality, price, and the highest design has become the unmistakable signature of MagicWire® — now recognized in multi-brand boutiques and department stores across the globe.